Selling a car the smart way
by DANIEL COLLINS
So, that��s it. It��s time to part company and move on. No longer does the bodywork excite you, even though it still gleams in the sunlight and, although you��ve had a good run together, you��ve got your eye on a new, younger model.
Like many other car owners, there comes a point when you decide it��s time to swap yours for another, thus consigning a new owner to your once beloved car. There are two ways, say the auto experts, to sell your car: the quick way; and the smart way.
Although the quick way �C opting to trade your old car for a new one, or selling it via a dealer �C can be time efficient and simple, you generally will not receive the best price for it. This is due to the fact a dealer will have to bring the car up to spec, advertise it as ��for sale��, meet potential buyers and then sell it, all whilst trying to make the most profit.
The intelligent way, therefore, is said to be selling your car privately. This process can be more time-consuming, but it can also yield up to an extra 20 percent profit. And, with the huge range of online and print media available, it has never been easier to sell your car.
Choosing the right medium to advertise the fact your car is for sale is very important. Although there are numerous companies offering a sales platform, it is wise to research the marketplace to find a credible website and/or publication, as well as thinking about where you yourself would buy a car from.
The rise in people using the internet has meant it has become a great place to advertise. Not only do you have a highly targeted audience which can stretch into the millions, but searching for cars has been made easy, since many sites offer you the chance to state what make and model you are looking for, or what price range you can afford, meaning you can easily filter out the cars you don��t want.
Space is another advantage of online advertising, with the seller often being able to include a detailed specification of their car, along with a selection of pictures. This can significantly help in the sale, since people can immediately see what they��re getting for their money.
Print advertising can be equally effective, with its main advantage being the fact it��s distributed in the area in which you��re selling, therefore reaching a more concentrated market of likely buyers. By combining both online and print advertising, the seller can reach an extensive audience, which is also targeted at the right level.
Selling your car through placing car ads on the internet and/or in print publications has proven to be highly successful. Just make sure the ads are succinctly worded and placed appropriately, in order to achieve the best results.
Daniel Collins writes on a number of topics on behalf of a digital marketing agency and a variety of clients. As such, this article is to be considered a professional piece with business interests in mind.
