The 10 Greatest Powers of A Dealer Twenty Group
by DAVID JOHNSON
The 10 Greatest Powers of A Dealer Twenty Group
So why would I care about dealers being in dealer groups? It seemingly has nothing to do with our business. The answer is that since the inception of our company, we have consistently found that our most-committed and successful dealer members are the ones that are avid dealer Twenty Group members. The difference is so night and day that it really is frightening when witnessed from a vendor perspective such as ours.
We find these dealers can navigate change better, make right decisions faster, weigh information more accurately and simply grow more profitable �� faster. It has become one of our key considerations before accepting a dealer to be the sole representative and beneficiary of their market area. For example our vision and dream, which is rapidly coming true, is to take 120 strategically located dealerships and control 70 percent of special finance vehicle sales for the entire U.S. market.
That��s a big goal backed by a full proof plan, but its only as good as the dealers that make up the team. In the end I can��t imagine any of our 120 dealerships not actively participating in their respective dealer groups. Here are the 10 greatest powers of a dealer Twenty Group from my perspective.
1. Learn to pick your dealer friends wisely. At the end of the day every dealership is the end product of its relationships. Pick your industry friends and plug-in with the same intensity that you picked a rope and climbed it when you decided to get into this industry in the first place.
2. Challenges are always solved by comparing them to other challenges similar in nature and have been previously conquered. The only way to successfully accomplish this is through your connection to your dealer group. As an organizational leader you are not only empowered with the task to find like-and-kind challenges within your dealer group, but also extracting any real wisdom depends on your dealer group��s innate ability and skill at masterfully conquering their own challenges. This provides you with real insight in your time of need. In other words, not only do you need your dealer Twenty Groups, but also you need better ones than the average dealership.
3. Contrary to popular belief, your dealer group chain is as strong as its strongest link. For every hurdle you face in your dealership that you lay at the feet of your dealer group, you will find that the group seemingly changes composition in order to provide you with the best support in that moment. Remember, you only need one right answer from any one member for any situation in order to win. Dealer groups bring you this movable insight in a way that would otherwise be unattainable.
4. The power of a dealer Twenty Group stems from its inherent ability to provide an unusually long measuring stick of success. This is done via comparison, which leads to knowledge that can make a difference to your dealership. Remember, knowledge that can��t be measured and compared, no matter how great it may be, is incapable of influencing a person or group and thus rendered powerless. Properly structured dealer groups obviously provide a way of measuring nearly everything, but what makes them different is that they can do it to such a degree that it can provide you with uncommon clarity and certainty. These concentrated amounts of clarity and certainty becomes powerful mental and emotional fuel, which you can use to influence yourself and your dealership towards an otherwise unattainable future.
5. Many dealerships have accomplished much more than they thought they could because other dealerships in their Twenty Group thought they could. Nothing fuels this type of environment more than a powerful dealer group. Our businesses are in a constant state of increase or decrease as nothing ever stays the same. All successful dealers will readily admit that they know what they know and they usually don��t pretend to know what they don��t know. It��s in the ��what you don��t know�� arena that a dealer group can be worth more than all the paid for advice money can buy.
6. The strongest members of any dealer group are never satisfied unless the other members are moving the needle. That always seems to be their never-ending crusade. For example, I��ve witnessed more independent dealerships turn into successful franchise dealerships as the result of dealer group influence, than any other single factor period.
7. Any group, which exists solely to support the increased success of its members, as a simple matter of natural law, considers the greater good for the greater number in all things. Only in an environment where all members are equal can this kind of thinking exist. One might think that when it comes to decisions regarding their dealership, they always make decisions based on what creates the most value for the most people in the company, but that is rarely the case. In a dealership, everyone has a different stake and percentage of the pie and as such individual interests weigh against the interest and survival of the group. In a well-structured and balanced dealer group the individual dealership finds itself in a unique position to gain knowledge that leads to success to a greater degree than in any other single environment.
