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Hybrids for Racing?

by JOE KENT


With Toyota being one of the strongest proponents of hybrid technology, thanks to the high selling Prius and a range of other hybrid models which have even grown to include the Lexus lineup, the hybrid aficionados at Toyota are looking towards racing to incorporate the technology.

Toyota��s research and development team are looking to the 24 hours of Le Mans as a place to showcase their prowess in developing efficient and reliable hybrid technology, which has already helped to make the Prius and other models popular sellers at Toyota Dealers WA. The concept will be a lighter and more fuel efficient racing vehicle than their current cars. The goal of the initiative is to provide further R&D for consumer hybrid technology and not necessarily to win at Le Mans

Toyota has gone far beyond the Prius in its hybrid offerings, adding several models to the lots of Cleveland Ohio Toyota and other Toyota dealers across the country. The Toyota Highlander and Camry are other models that are available in hybrid form. In addition, the automaker��s luxury Lexus brand has also adopted hybrid models and word also came recently that a Lexus version of the Prius is in the works.

The development of a hybrid racing vehicle will help change the perception of hybrid cars. Some may think that hybrid are only slow, lethargic vehicles that are unexciting to drive. However, with Lexus now providing several hybrid models, and with a racing car in the works, Toyota is hoping to take its reputation further as the leader in hybrid technology.

Le Mans is the ultimate endurance race, spanning 24 straights hours. Toyota��s intention to bring a hybrid car into the grueling race will certainly help to change perceptions about the green technology, and will allow Toyota to further show off the reliability and durability of their hybrid system.

Joe is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in working with car dealers nationwide.








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