Honda Partners With OEConnection
by EVANDER KLUM
One of the leading providers of web-based technology solutions for automakers, OEConnection, recently announced that they have formed a tie-up with the American arm of Japanese automaker Honda. The automaker will be provided with OEConnection's CollisionLink Internet-based parts ordering and fulfillment solution. This partnership is aimed to make ordering for collision shop customers more practical. The said web-based solution will be employed by Honda and Acura dealerships across the country.
The Japanese automaker joins eleven other automakers which have already partnered with OEConnection. This is just one part of the auto industry which is reaping the benefits of the Internet. More and more car buyers are now using the Internet to look for a new car to buy. With that trend in mind, it would be a practical move for automakers to use the World Wide Web to their advantage especially in marketing auto parts.
"We are proud to work with American Honda in providing our collision solution to Honda and Acura dealerships," said Chuck Rotuno, the President and Chief Executive Officer of OEConnection. "American Honda's new relationship with OEConnection furthers CollisionLink's business value, validation and importance in the marketplace, as well as confirms the significance of this technology for the thousands of dealers and collision shops already on board. We are confident our products will support Honda and Acura dealerships in enhancing parts department productivity, and facilitating increased original equipment sales opportunities leading to more profitable and successful businesses," he added further.
Under the partnership, OEConnection will facilitate the connection of Honda and Acura dealerships with their wholesale parts customers. With OEConnection's solution, Honda and Acura dealerships will be able to efficiently communicate with their consumers. With the use of the Internet, ordering will be more efficient as the consumers will have access to catalogues made by the automaker of the auto parts they have in supply. One of the advantages of using OEConnection's solution is that the description of the parts being ordered will be made simpler with the use of actual pictures of the auto parts like Acura aftermarket parts.
With ordering parts made more efficient, the time consuming way of ordering parts through the phone will be eliminated. Orders will also be shipped faster. This is because the faster the automaker knows what a customer is ordering, the faster it can ship the product. With the hassle of describing hard-to-describe parts eliminated with the use of pictures, Honda and Acura dealerships will be able to attend more quickly to the needs of their customers. This also benefits the consumers since they would be able to cater to the needs of individuals who are looking to replace auto parts fast.
OEConnection provides collision repair shop with a catalogue of all parts for different makes and models of vehicles thus making it easier for these shops to locate a dealership which might have an available part that they are looking for. By using the Internet, communication will be faster thus making it convenient for everybody involved. The Internet-based solution offered by OEConnection has been established since 2004 and it has received praises from different automakers and collision repair shops.
